November 5th is fast coming up. And with it comes the 2024 Royal FloraHolland Trade Fair Aalsmeer. Running from November 5-7, 2024, this is one of the largest international floriculture fairs where growers present their inspiring range of flowers, plants, and other novelties. As usual, Decorum the renowned premium brand made up of more than fifty Dutch growers who work together to create a strong brand that stands for quality, innovation, and sustainability, will be at the floral event. Here, these growers; all who are family-owned flower and plant businesses, and many being third or fourth-generation growers, will showcase the brand’s latest plant and floral novelties, and in particular the Decorum Only collection.
The Uniquely Exceptional Decorum Only Assortment Will Be on Showcase
You’ve, definitely, already heard and know all there is about the Decorum brand. But do you know its Decorum Only assortment? Well, this collection is made up of plants and flowers grown exclusively by the Decorum growers. These varieties are therefore not available anywhere else. The Decorum Only range has more than two hundred varieties of flowers and plants, all of which can be recognized by a special logo.
From an assortment that contains, among many others, the Epipremnum N’Joy grown by Kap Scindapsus, to the Lauris Nobilis with a heart-shaped trunk which is grown by Gova, Waxz Artooz grown by Vreugdenhil Bulbs & Plants, Schlumbergera Quattrolore grown by Hofland Flowering Plants, Polyscias Ming Gold Bonsay found at JoGrow, Aphelandra Botanica, and Aphelandra squarrosa—also known as the Zebra Plant—which are grown at Richplant, Chrysant Saffina Dark found at Arcadia Chrysanten, Lionplant’s Chrysanne Fireworks, Nephrolepis Blonde found at Hillplant, Roselily Samantha, grown by Van Schie, Sansevieria Dragon Tongue grown by Duijn-Hove, Iresine Herbstii Goldstar grown by Richplant, and the Winter Begonia Grace grown by J&P Ten Have—the collection list is virtually infinite—there is a variety of unique and exquisite flowers and plants in the Decorum Only label.
And the best part is that these plants and flowers are, in themselves premium and exclusive. They are, also, exclusive to the brand so you just have to be there—at the Trade Fair Aalsmeer—to experience them firsthand, because, apart from at Decorum, you cannot find them anywhere else! Quite exceptional, don’t you think so?
In Decorum’s common practice, quality, innovation, and sustainability are the elements that drive the brand’s exceptional flower and plant production. The label’s growers are ever keen on these essentials. And without adhering to them, a grower’s floral products cannot make it to the brand’s approved collection. Well, that’s just how strict Decorum is when it comes to ensuring that its floral products remain premium and of the highest standards possible.
Successful Exhibition Days During the Royal FloraHolland Trade Fair Aalsmeer
For years already, Trade Fair Aalsmeer has been an important platform for Decorum to showcase its novelties in plants and flowers. For instance, previously in 2023, the brand also showcased its outstanding assortment with the growers—all together—presenting their different varieties in an impressive booth of nearly 500 m². The stand had all that it takes to make for a striking and inviting place to experience the products. After all, it is Decorum’s tradition to always focus on trends and ambiance; all of which come together to make its booth the perfect meeting place to have a feel of its products.
This year promises to be no different. In booth numbers 13.24 and 13.26, the brand’s presentation of flowers and plants will, just as before, come together and beautifully complement each other, creating a seamless transition between the different halls. Picture this, an extensive range of quality plants and flowers, all perfectly arranged to produce a cohesive display, with suitable products for every target audience available. That’s just part of the experience you’ll get when you visit the booth.
What is more, both national and international visitors, including those from Italy, Germany, England, and many other countries are expected to be there. You can, therefore be part of the guest lineup and find inspiration and the latest innovations and novelties for all your plant and flower needs. This will, of course, include the new and exclusive Decorum Only line which offers a unique way to stand out.
Of course, there will always be a snack and drinks for the visitors during their visits, and after they conclude their Decorum experience, which also includes taking photos in front of the spectacular Pure Perfection photo wall. This photo wall is always opulently adorned with the most unique flowers and plants from the brand.
With that, all you now have to do is to mark the dates and simply be there—at the 2024 Royal FloraHolland Trade Fair Aalsmeer—then make your way to booth number 13.24 and 13.26 for that memorable Decorum Plant and Flower experience.
Photos by Decorum Plants and Flowers.
