A family florist unlike any other, Floral Magic is located in the center of Singapore. It is run by five sisters, not a single matriarch, whose love of flowers has turned their small business into a floral sanctuary. From the first moments of cutting the ribbon to the planning of each bouquet, these sisters continue a tradition of ingenuity, love, and closeness to family.
The unshakable bond that results from growing up next to each other is imbued throughout their work, which is distinguished by deliberate design and reverence for the naturalness of life. Floral Magic is love, legacy, and the artistic creation that results from sisters working together to create beauty.
Floral Magic - Family Florist Fronted by Daughters
Since Floral Magic’s inception in 2000, Lucy Siah has learnt from renowned designers from Belgium, Germany, Sweden, and the USA. She is accredited as a Certified Floral Designer (CFD) and was inducted into the American Institute of Floral Design (AIFD) in 2009.
Anna, Jo, and Linnette have been under Lucy’s guidance from a young age, putting in hours after school. Since joining the business in 2011, they have trained in Singapore, London, and New York. Alongside Elizabeth, her cumulative experience in fashion PR and marketing, events, graphic design, and F&B has evolved the sensibilities and breadth of Floral Magic’s work.
Together, they have designed for over 150 brands plus 350 brides in the past two decades.
Meet the family behind Floral Magic
Filling Singapore With Floral Design
In over two decades, the team has honored Floral Magic’s brand of floristry with a balance of freshness and sentimentality in both material and design. The differentiation of this floral design studio lies in the strong grounding found in the technical aspects of floral arrangement and structural design, combined with a trained eye for achieving harmony in color, form, and texture—all while overlooking the beauty and imperfections of flowers.
Every design reflects these values, from bouquets and arrangements for everyday appreciation to floral stands that commemorate and celebrate, as well as purpose-built installations for events and interiors. Floral Magic also shares its expertise through hobbyist workshops and professional classes, inviting others to experience the art of making flowers shine.
Services Provided by Floral Magic
Through their online shop, you can shop for expressive, luxurious floral bouquets and vase arrangements, for everyday moments and for all occasions. Celebrate, send your thanks and love for birthdays, anniversaries, and housewarmings. Express your congratulations for a grand opening, or convey your condolences in a stunning floral arrangement.
On the other hand, for weddings, Floral Magic distills each client’s style and vision into flowers — whether it’s to adorn a church ceremony, an intimate gathering, or a grand hotel banquet. Their work encompasses everything from planting floral hedges and flowering entrance arches to creating table centerpieces and transforming photobooth areas with their signature floral touch. On a more personal level, bridal bouquets, boutonnieres, corsages, and bridal car floral decorations are all thoughtfully designed and assembled to reflect each couple’s story and aesthetic.
Hosts of Local and International Brands
The experienced team collaborates with both local and international brands, designing floral creations that align perfectly with each client’s creative direction. Drawing on their extensive expertise in flower selection, styling, and on-site execution, they bring floral art to life for company anniversaries, product launches, exhibition openings, and more. The studio also curates engaging experiences such as pop-up florists, flower bars, live demonstrations, and workshops tailored to each event.
Throughout its years of practice, the studio has continually refined its techniques through experimentation and creative exploration, expanding its floral vocabulary and portfolio along the way. In sharing this expertise, the studio conducts hobbyist workshops that emphasize the fundamentals of floristry, empowering participants with the confidence and freedom to express their own creative personalities through flowers. For those seeking to perfect and practice their skills, professional courses are also offered, focusing on specialized areas such as weddings, events, and retail floristry.
A Company With Intention
Every year, they pledge a portion of sales from their festive collection to one local charity. To date, they've had the pleasure of working with:
- Assisi Hospice
- Breast Cancer Foundation
- CHIJ Sanctuary for Children
- Daughters of Tomorrow
- Filos Community Services
- Rahmatan Lil Alamin Foundation
- Ren Ci Hospital
- World Wide Fund for Nature
The women-owned company is proud to have cultivated a loyal clientele of discerning individuals and dynamic organizations spanning the beauty, fashion, luxury, jewelry, hospitality, and banking industries, among many others. To explore the full span of their work, make sure to visit Floral Magic's Instagram account.
Photos by: @floralmagic_
