The International Floriculture Trade Fair (IFTF) makes a grand return to the Expo Greater Amsterdam from November 4-6, 2025, and the floriculture world couldn’t be more excited. As one of the largest and most influential trade fairs dedicated to floriculture, this event has grown to become a key meeting point for breeders, growers, wholesalers, retailers, suppliers, logistics players, florists, and customers from across the world.
With its reputation for innovation and nurturing floral industry connections, this year's IFTF floral extravaganza promises to be a place where business and creativity meet to shape the future of floriculture. Or, as the hosts, HPP Worldwide, rightfully like to present it: "IFTF is the leading floral industry trade show!"
A Dynamic Platform for the Floriculture Industry
Distinct from any other floral trade show, the IFTF offers a unique platform where the floriculture community gathers to showcase its latest innovations, connect with potential buyers, and explore future business opportunities. It does not matter whether you are a grower, florist, or part of the supply chain; this event provides you with a rare chance to network with top professionals, discover cutting-edge floral products, and stay ahead of the latest industry trends.
Flower breeders will showcase their latest varieties, which are not only more stunning and long-lasting but also more resistant to diseases and pests. For florists, this is a treasure trove of new material to work with, offering their clients something unique and beautiful for every occasion. Meanwhile, suppliers will present cutting-edge tools that streamline operations for everyone, from growers to retailers. All these are meant to ensure that the global floral business grows stronger and better as one, in togetherness.
Innovation at the Heart of IFTF
Innovation has always been at the heart of the IFTF, and the 2025 edition will definitely continue this tradition. New technologies aimed at increasing sustainability in flower production, reducing environmental impact, and improving supply chain efficiency will be on full display. In recent years, there has been a growing focus on eco-friendly packaging, water-efficient growing practices, and renewable energy use in floriculture. The rise of automation, artificial intelligence (AI), and digitalization in the floriculture industry will also take center stage, with demonstrations of new software and tools designed to optimize production and distribution.
Let’s Talk Networking!
An important aspect of the IFTF is the opportunity for attendees to network in person. It is a true networking hub. The fair brings together a diverse range of professionals, including growers, florists, suppliers, and technology providers. The event is designed not just for business deals but also for sharing knowledge and insights that help the entire floriculture industry grow and innovate together.
Another important element of the 2025 IFTF will be its truly international scope. Exhibitors and attendees are, just as usual, expected to come from all over the world, making it a global celebration of floriculture. While the previous year’s event saw more than 300 exhibitors from countries including the Netherlands, Ecuador, Ethiopia, Colombia, and Kenya, among many others, this year is expected to be no different, with even more countries joining the floral showcase. Visitors will have the opportunity to explore country-specific pavilions, where nations like Colombia, Thailand, Japan, France, Spain, and Italy, alongside many others, will present their best floral offerings.
There will also be country pavilions that offer a glimpse into the local growing techniques, cultural influences on floriculture, and the uniqueness of each region’s flora. They are also ideal spaces for exhibitors to build and create international partnerships, exchange knowledge, and explore cross-border opportunities. Pro Ecuador, for instance, organized a country pavilion with nine farms during the 2024 IFTF.
Sustainable Floriculture Takes the Lead
In the flower industry, sustainability is no longer a trend; it is a necessity, which the industry is taking seriously. IFTF 2025 will continue to highlight sustainable floriculture practices, from organic growing methods to eco-conscious packaging solutions. As consumers demand more transparency in the production process, exhibitors will be showcasing ways in which they are reducing their environmental footprint and contributing to a more sustainable future for the industry.
As floriculture continues to evolve with sustainable practices, eco-friendly techniques, and technological advancements, breeders, growers, and industry-related companies promise to highlight all these emerging trends. The event will be a bustling hub of inspiration and business potential for those seeking to be sustainable.
Inspirational Floral Designs
For florists, IFTF is a unique opportunity to explore new floral varieties and establish direct relationships with growers and suppliers, ensuring you have access to the best products the industry has to offer. For breeders, it’s a chance to showcase their newest cultivars, gain feedback, and secure partnerships with distributors and retailers.
And, of course, IFTF wouldn’t be IFTF without a celebration of creativity. Visitors will be treated to spectacular floral designs, with fresh flowers arranged in innovative ways that demonstrate what’s possible in floral art. IFTF is renowned for its creative displays, where flowers are transformed into breathtaking installations and inspiring designs. Florists will leave the event brimming with new ideas.
Where and When?
With all this excitement on the horizon, now is the time to start planning your trip to IFTF 2025. Whether you're traveling from a neighboring country or across the globe, Expo Greater Amsterdam is conveniently located with easy access from Schiphol Airport and major transport links.
Attendees are encouraged to register early to secure their spot, as the event is expected to draw a large crowd once again. With over 25,000 square meters of exhibition space, it’s important to plan your visit wisely to ensure you can explore the event fully and take advantage of all the opportunities it offers.
The venue address of the IFTF is:
Greater Amsterdam Expo (formerly known as Expo Haarlemmermeer)
Stelling 1, 2141 SB Vijfhuizen, Netherlands
Exhibition hours are:
- Tuesday, Nov. 4, 2025, from 10:00 - 18:00
- Wednesday, Nov. 5, 2025, from 10:00 - 18:00
- Thursday, Nov. 6, 2025, from 10:00 - 17:00
More info:
Visit the IFTF website for more information and updates: www.iftf.nl.
IFTF 2025 is an unmissable event for anyone in the floriculture industry. With its wide array of exhibitors, global representation, focus on innovation, and commitment to sustainability, it offers a comprehensive experience that connects every part of the floriculture world.
So, if you’re looking to make new business contacts, discover the latest in floral trends, or be inspired by breathtaking floral artistry, the International Floriculture Trade Fair is the place to be this November 2025. So, gear up for an exciting few days that promise not just business opportunities but also a celebration of all things floral!
All photos by Rob Metsers (info@robmetsers.nl) courtesy of HPP.
