A year defined by growth, vision, and global presence. In 2025, Rosaprima underwent a transformation focused on innovation and global expansion. From participating in international fairs to launching new varieties and advancing digital growth, each step made them reach the next milestone in shaping the global floral landscape. Every initiative, whether strategic, creative, or experiential, supported a single purpose: to turn floral excellence into an emotional, aspirational, and lasting experience that inspires our community across continents.
Defining Moments That Shaped Rosaprima's Year
2025 was a year defined by growth, vision, and global presence for Rosaprima. Throughout the year, the brand evolved through a focused commitment to innovation and international expansion. From participating in leading global fairs to launching new varieties and strengthening digital growth, every step played a key role in shaping their floral landscape. Each initiative – strategic, creative, or experiential – served a single purpose: transforming floral excellence into an emotional, aspirational, and lasting experience that inspires a worldwide community.
Rosaprima was an example in some of the most influential stages in global floriculture, including Proflora, IFTF, and the 140th SAF Annual Convention. These appearances showed the depth of craftsmanship behind the brand and the strength of its creative vision. The year was marked by significant recognitions, including awards for Natura Moderna Dolce and RP Serendipity, reflecting not only exceptional floral quality but also a refined strategy where product development, design, and storytelling converge within a contemporary luxury framework.
They earned:
- Natura Moderna Dolce:
Best in Show – 140th SAF Annual Convention
Best in Class, Cut Bulb Flower – 140th SAF Annual Convention
Best Other Cut Flower – Proflora - RP Serendipity, third place, special rose – Proflora
Guided farm visits welcomed clients from the United States, Europe, Asia, and South America, offering a deeper understanding of cultivation methods, technology, and sustainability practices. A particularly meaningful moment was the visit from the Miami team, which strengthened cross-border collaboration and reinforced the importance of shared excellence. Throughout the year, Rosaprima expanded into more than twenty new cities and markets, building new relationships and further strengthening its global network of florists, wholesalers, and partners.
The Varieties That Captured the Industry’s Attention
More than twenty new varieties enriched Rosaprima’s collections, offering designers an expanded palette of textures, tones, and forms. Standout introductions included Rose RP Serendipity, admired for its refined structure and soft pink glow; Rose RP Midas Touch, known for its vivid and iconic presence; Rose RP Filomena, a garden-style rose with a layered center and sculpted form; Rose Miyabi and Rose Miyabi Brown from Wabara, known for their sculptural silhouettes and nuanced colors, and last but not least, Rose Millicent by David Austin, prized for its form and fragrance.
These joined an already established family of specialty flowers, reinforcing Rosaprima’s reputation as a trusted partner for high-demand roses, alongside new launches such as Rose Carnelian, Rose Mia, Rose King’s Cross, Rose Champagnier, Rose Popcorn, and Rose Redvolution.
Alongside Rosaprima, Floraprima continued to flourish as a design-driven, contemporary brand, with both identities strengthening one another. The Natura Moderna Collection introduced spray Ranunculus, defined by sculptural forms, modern tones, and refined textures aligned with evolving design trends.
The Poppies Collection, developed over years of innovation, launched with five exclusive varieties available year-round. With silk-like petals and expressive movement, they quickly became favorites among modern florists. Each new variety introduced during the year carried its own emotional identity and design versatility.
A Year of Creativity, Collaboration, and Community
Creativity, collaboration, and community played a central role throughout 2025. Partnerships with designers resulted in inspiring work that showcased the personality and versatility of Rosaprima’s specialty flowers. Campaigns launched during the year placed emotion and meaning at the forefront, from Valentine’s Day messaging centered on self-appreciation to Mother’s Day narratives honoring legacy and connection.
The 'Blooms & Blossom Campaign', developed in partnership with more than sixty wholesalers across the United States, created a national platform for florists to explore new introductions, significantly expanding brand visibility and inspiring designers across the country.
Workshops and experiential events also marked the year, including a holiday wreath workshop with Amor del Bueno and the inaugural edition of The Rosaprima Atelier. These gatherings fostered creativity, learning, and meaningful connections within the floral community.
Behind the scenes, innovation continued to drive progress through upgrades to greenhouse processes, expanded breeding partnerships, and strengthened sustainability initiatives focused on recycling, water conservation, and natural pest management. The development of year-round specialty flower programs, such as Floraprima Poppies, further elevated performance, movement, and color consistency.
Rosaprima's House of Brands
2025 was also a defining year for the Rosaprima House of Brands, a portfolio based on quality, innovation, and contemporary luxury. The Ecuadorian brand continued to set the standard for high-end roses and modern floristry, while Tavola brought everyday elegance into the home through curated floral moments.
Floraprima delivered modern specialty flowers, including poppies, Ranunculus, and Anemones, while Greenrose led sustainable, high-altitude cultivation with a focus on responsibility. Florissima added vibrancy and expressive diversity to the portfolio. Together, these brands embodied a shared vision: making the art of living beautifully through flowers a reality.
Looking ahead to 2026, they remain committed to leading with creativity, purpose, and innovation. The year ahead will focus on refining visual storytelling to highlight the origin and artistry behind every stem, expanding premium varieties and modern collections, strengthening presence in key international markets, and fostering deeper collaborations that inspire designers and elevate the industry.
With deep gratitude, Rosaprima thanks its customers, florists, designers, and breeders for shaping the year together. Thank you for trusting these flowers to accompany your ideas and for being part of a story that continues to evolve with every new season. Here’s to the next chapter and to the beauty still ahead.
Photos courtesy of Rosaprima.
