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The Journey of Ecuadorian Roses of EQR to Europe

The characteristics of these roses make them the perfect choice for any Valentine's Day gift.

By: THURSD. | 08-02-2023 | 5 min read
Roses Valentine
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Roses from Ecuador are particularly desirable for Valentine's Day due to their exceptional quality, large blooms, and long vase life. These characteristics make them the perfect choice for romantic bouquets and floral arrangements. Additionally, the vibrant colors of the Ecuadorian roses make them stand out and add a touch of elegance to any Valentine's Day gift.

Roses Are the #1 Gift for Valentine's Day

Roses are a traditional and popular gift for Valentine's Day, symbolizing love, romance, and passion. According to historical records, roses have been associated with love and courtship for centuries. The color of the rose is also believed to have a significant meaning, with red roses traditionally symbolizing love and devotion, while yellow roses represent friendship. 

 

Man holding bouquet of red roses from Ecuador

 

The Journey of Ecuadorian Roses of EQR to Europe

Roses from EQR are exported all over the world through a complex process that involves several different steps. First, the roses are grown and harvested on the farm. Once they are picked, they are immediately placed in refrigerated trucks and transported to a packing facility. At the packing facility, the roses are sorted, graded, and packaged according to their quality and size.

 

Packing stations at EQR Roses

 

The next step is to prepare the roses for export. And here is something important to know. EQR developed a special packing line, just for the European markets. In specially designed boxes with foam inserts to keep them secure during transit, they are then cooled to a specific temperature to ensure that they stay fresh during the long journey.

The roses are then shipped by air to the Online Flower Auction (OFA) in the Netherlands for European distribution. Upon arrival, the roses are inspected to ensure that they meet the required standards. Once cleared, the roses are then offered at the flower auction to be distributed to florists, wholesalers, and retailers once they have been sold. With now already 10 specific selected varieties, EQR is the first Ecuadorian rose Farm that sends the roses to be auctioned in Europe. 

 

Man smelling Ecuador roses for valentine's at EQR Roses

 

And with great success, since the start of offering the roses at the Online Flower Auction, buyers and traders in Europe are really happy with this new offering. The first day at the OFA was Friday, Jan 20th. Everything sold out immediately and all customers are very impressed with the quality. And rewarded it by paying very good prices!

Why Ecuadorian Roses for Valentine's Day?

The roses from EQR are highly sought after by florists all over the world due to their exceptional quality and long vase life. At EQR the 'Q' Stands for Quality. These roses are grown in the high-altitude regions of Ecuador, where the cool temperatures and ample sunlight create ideal growing conditions. The roses grown by EQR are known for their large, full blooms and vibrant colors. They are also renowned for their strong stems and long vase life, which make them a popular choice for florists and flower enthusiasts.

 

Worker in the field at EQR Roses

 

In addition to being popular among florists, Ecuadorian roses are also used in a wide range of floral arrangements, including bouquets, centerpieces, and wedding flowers. And now Valentine's day. Did you know they are also commonly used in the production of high-end perfumes and other fragrances?

The Top 10 Roses From Ecuador for Valentine's Day

EQR offers many colors at the OFA, and while red roses are the most popular choice for Valentine's Day, many people choose to buy other colors of roses to convey different messages or to simply change things up.

 

 

 

The color of the rose is believed to have a significant meaning, with different colors representing different emotions or sentiments. For example, yellow roses are associated with friendship, pink roses with gratitude and appreciation, and white roses with purity and innocence. This is why people may choose to buy roses of different colors to express a specific sentiment or to convey a more personal message.

 

 

Another reason people may choose to buy other colors than red for Valentine's Day is simply to stand out and make a unique statement. In a world where red roses are the most common gift for Valentine's Day, choosing a different color can help to make a gift feel more special and personalized. Instead of the typical red roses, they may choose to give a bouquet of white or cream roses, for example. See here for more about the meaning of the different colors of roses.

 

 

Lastly, people may choose to buy other colors of roses for Valentine's Day as a way to express their individuality. With so many colors and varieties of roses available, people can choose the perfect rose to suit their personal style and preferences. Ecuadorian roses that are offered at the OFA are Explorer, Sunset X-Pression, Brighton, Mondial, Pink Mondial, Candlelight, Frutteto, Carpe Diem, Queens Crown, Shimmer, and Esperance.

Why Roses From EQR This Valentine's?

The roses from EQR are highly sought after by florists all over the world due to their exceptional quality and long vase life. Grown in the high-altitude regions of Ecuador, where the cool temperatures and ample sunlight create ideal growing conditions, roses grown in Ecuador are known for their large, full blooms and vibrant colors. They are also renowned for their strong stems and long vase life, which make them a popular choice for florists and flower enthusiasts.

EQR uses specific logistics companies for the transport and handling of roses to ensure the best conditions for the product during the whole process. This guarantees that the roses arrive fresh and in perfect condition, ready to be used in floral arrangements and bouquets. Overall, the export process for EQR roses is carefully managed to ensure that the flowers maintain their quality and freshness during transport and that they meet the required standards for the European markets.

 

Man holding roses at EQR Roses

 

Another important fact is that the flowers from EQR are grown using sustainable and environmentally-friendly practices, which ensures that the flowers are not only of the highest quality but quite sustainable as well. The use of modern technology in the cultivation process also enables EQR to produce large quantities of roses year-round.

 

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