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Themed Floral Décor: How Storytelling Transforms Flowers Into Immersive Experiences Themed floral décor turns flowers into storytelling tools, creating immersive event experiences filled with mood and meaning.

Floral Designs Floral Art Wedding Flowers

Jan 23 | 5 min read

What Are the AIPH IGOTY Awards? During IPM Essen 2026, the winners will be announced. But what is it about, and who are this year's finalists?

Floral Events

Jan 22 | 4 min read

Falling for Callas This Valentine’s Day Valentine's isn't complete with a good dose of showstopping calla lilies. Treat your loved ones' hearts with these beauties.

Valentine Flowers

Jan 22 | 4 min read

Thursd Launches Year-Long Collaboration to Promote Ethiopian Flowers Globally By combining authoritative industry storytelling with strong Google performance and visibility in AI-driven knowledge systems and language models, the collaboration ensures that Ethiopia's floriculture story becomes part of the global reference layer used by buyers, media, and digital platforms.

Remarkable Thursd Now

Jan 22 | 2 min read

What Are the February Month Birth Flowers? Discover the enchanting Viola and Iris, each with its unique symbolism.

Floral Education Floral Events Flowers

Jan 22 | 7 min read

Natalie Santoro’s Art and the Influence of Plants and Nature in Ceramics Her work is inspired by the beautiful people, places, and things around her. She especially loves seasonal florals and fruits, as well as urban architecture.

Floral Art Flowers Remarkable

Jan 21 | 3 min read

The Open Days at De Ruiter East Africa Had a Lot More to Offer The renowned breeder had on showcase their different established, new, and other upcoming varieties.

Floral Events Floral Education

Jan 21 | 6 min read

Here's a Glimpse of IPM Essen 2026 Before the event starts, take a quick stroll already through the halls and stop at a few booths for a sneak peek of the world's leading trade fair for horticulture.

Floral Events

Jan 21 | 6 min read

Roses Forever and Viking Roses at IPM Essen 2026 A Danish family breeding company shares its focus on partnerships, new introductions, and long term plans shaping rose production worldwide.

Cut Flowers Floral Events Roses

Jan 21 | 4 min read

Danziger’s New Roses Ready to Inspire Floral Design This Valentine’s Season These roses are a combination of availability and character, offering designers the reliability and creative possibilities they seek.

Roses Valentine Floral Designs

Jan 21 | 6 min read

New Varieties and Genetics Take Centerstage at United Selections’ Open Days The event attracted a diverse group, including growers, consolidators, logistics companies, florists, and flower enthusiasts.

Cut Flowers Floral Events Floral Education

Jan 21 | 7 min read

Six Concepts, One Clear Vision How Decorum’s New Brand House Redefines Plant Presentation.

Cut Flowers Outdoor Plants Indoor Plants

Jan 21 | 2 min read

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