Flower lovers, creative minds, and art enthusiasts get ready! From August 28 to 31, The Hague, Netherlands, will transform into a vibrant stage for the Florint World Championship of Floral Art 2025. At this event, the crème de la crème of international floral artistry will gather to share their passion, talent, and creativity.
The Best of The World Working With The Best Of The World
The premium brand Decorum Plants & Flowers will spotlight the passion, skills, and stories of the participants in this prestigious championship. Each month leading up to the event, Decorum will feature a unique participant from the international floral and plant design community. Their stunning creations, personal narratives, and cultural backgrounds will highlight the beauty and versatility of flowers and plants and convey an inspiring message:
"The future belongs to those who pursue their dreams."
Decorum Plants & Flowers
Decorum Plants & Flowers is a premium brand of over fifty Dutch growers. All family-owned businesses, many third or fourth-generation growers. These growers work together to create a strong brand for quality, innovation, and sustainability.
Short Doc
To kick off this exciting campaign, Decorum has produced a video showcasing Hanneke Frankema, European Champion (2022) and master florist. Hanneke shares her journey from national achievements to international victories as a true symbol of perseverance and creativity. This "Iron Lady" of floral art invites viewers behind the scenes of her life, offering valuable tips and insights as she prepares for the World Cup Floral Art 2025.
Decorum is proud to have Hanneke as an ambassador for their high-end brand. Her dedication and artistry embody Decorum’s core values build on high standards.
Interested in Hanneke's inspiring story? Check out the video below!
Hanneke Frankema
Since receiving the title of ‘Master Florist’—the youngest florist ever to earn this honor—Hanneke Frankema’s floral career has been a whirlwind of activity.
She frequently travels to Beijing, Moscow, the U.S., and Europe to give masterclasses and demonstrations. Hanneke’s distinctive work has won numerous national and international awards, including the Dutch National Championship of Floral Art in 2018 and the Barcelona World Flower Cup in 2012. This year, during the World Cup 2025, Hanneke will deliver a spectacular show!
And here's something else exciting: The World Cup Floral Art 2025 will mark the first time the EUROPA CUP senior championship in floral art is held as a global competition, reflecting Florint's evolution with worldwide ambitions!
Thursd Is Global Media Partner for World Cup Floral Art 2025
