From November 4 to 6, 2025, the world of flowers has a date that matters, perhaps, more than any other this year. This is because more than 270 exhibitors from 25+ countries converge for the International Floriculture Trade Fair (IFTF) at the Expo Greater Amsterdam in Vijfhuizen, Netherlands.
The 2025 IFTF is not just about commerce; rather, it is about breeders meeting growers, innovators meeting potential partners, exporters finding buyers, and where the entire flower supply chain comes together under one roof to connect and network. The fair, essentially, shows the importance of human connection and physical networking in this industry built on floral beauty.
Where the Floral World Meets
Each year, IFTF brings together exhibitors and attendees spanning continents, confirming it as a truly international meeting point for floriculture professionals. Thousands of visitors descend on the expo seeking to build connections, share expertise, and spark commercial opportunities. This year, expect an even broader list of participating countries, from stalwart leaders like the Netherlands, Colombia, Ecuador, Ethiopia, and Kenya, to other emerging players across the world.
For the flower industry, where just a little issue can distress the entire chain or a delayed shipment can mean lost revenue, face-to-face connections matter, which is why IFTF 2025 brings together the complete floral ecosystem—breeders, growers, consolidators, retailers, wholesalers, logistics, and buyers seeking perfect flowers for their markets. With 25,000 expected trade visitors from over 50 countries, this gathering embodies the industry's most comprehensive meeting point of the year.
The Industry’s Finest Under One Roof
Innovation starts with genetics, and the HPP Exhibitions-organized IFTF 2025 showcases the breeders shaping the future's flowers. This year, De Ruiter brings their novel varieties, just as well as the trio of United Selections, Könst Alstroemeria, and Icon Selections. Continental Breeding, Meilland International, NIRP International, Ball SB, Royal van Zanten, Suntory Flowers (backed by Japanese technology), and Selecta Cut Flowers, among others, will showcase their varieties too.
The exhibition also brings together growers and producers from the world's leading flower-producing regions. If you’d, perhaps, want varieties from Alexandra Farms, Tessa Corp, Mystic Flowers, Rosaprima, Hoja Verde, Black Tulip Group (a grower and trader collective), Fontana, Isinya Roses Ltd, Subati Flowers Limited, Red Lands Roses, Sian Flowers, Exceptional Africalla, Kikwetu Flowers, Verdissimo (all spread across different parts of the world), and many more, the 2025 IFTF offers you the perfect opportunity.
Something else: Often, getting flowers from farm to market requires a lot of precision, timing, and flawless execution. And in this case, those responsible for logistics will showcase their important role in maintaining the cold chain that keeps flowers fresh across different continents. Such companies enable flowers to reach the consumer fresh and in impeccable condition. At the 2025 IFTF, you will have the opportunity to connect and network with them.
There will also be the organizations shaping industry direction and standards, including Asocolflores, the Colombian Association of Flower Growers, Ethiopia Horticulture Producer Exporters Association (EHPEA), Union Fleurs, and the Kenya Flower Council (KFC), alongside institutions like MPS and Florverde Sustainable Flowers, which provides sustainability certification that helps growers establish environmental credentials to increasingly conscious consumers.
Likewise, since modern floriculture increasingly relies on technology, institutions like FlowerWatch which offers solutions for quality control and traceability—essential as consumers demand transparency about flower origins—will also be present at the fair, as well as others like Import Promotion Desk (IPD), which facilitates floral connections between developing nations and European markets, highlighting how international cooperation stimulates industry growth.
All Nations United by Flowers
IFTF 2025 is also expected to feature dedicated country pavilions and associations celebrating regional floral strengths. The Zimbabwe Flower Growers Pavilion, for instance, showcases an emerging market with unique offerings, including Protea and other indigenous African flowers gaining appreciation in European markets. The Japan Flowers and Plants Export Association highlights Japanese precision in cultivation and packaging. At the same time, the Uganda Flower Growers Pavilion showcases the growing East African floriculture sector, where ideal growing conditions and improving infrastructure create new opportunities.
These pavilions serve several purposes, including reducing costs for smaller growers who might not afford individual booths, presenting unified national brands, and facilitating business matching between visitors and exhibitors. They also highlight how floriculture provides employment and foreign exchange for developing economies while offering developed markets year-round supply and greater variety.
Even More to Experience at the 2025 IFTF
While contracts drive much activity, the 2025 IFTF, correspondingly, addresses the industry's biggest challenges including sustainability. It explores how growers can reduce water usage; minimize chemical inputs, and lower carbon footprints. Technology, on the other hand, shows how artificial intelligence (AI) could predict yields or detects diseases before human eyes can, alongside other emerging innovations. Design showcase, for its part, inspires retailers with fresh ways to present flowers that resonate with younger consumers.
Still, yet, the event also recognizes the human element that makes floriculture special. Behind every flower are growers and their workforces who go the extra mile to ensure the perfect flowers, logistics coordinators who troubleshoot problems and many others who bring out floral value. IFTF brings all these people together, showing that despite competition, they all share the mutual goal of bringing floral beauty and creating natural connections among people.
Your Invitation to Connect and Network
With three full days from November 4-6, 2025, there is time to explore thoroughly, network purposefully, and discover opportunities one hardly knew existed. Perhaps you are a buyer seeking new suppliers, a grower seeking new varieties and export prospects, a breeder launching a new variety, or a service provider looking to connect with potential clients, IFTF 2025 offers the perfect concentration of all these industry expertise and opportunities.
And also, despite the world being connected digitally, there is always something irreplaceable about seeing flowers in person, physically networking with potential partners, and experiencing the collective energy of an industry passionate about its work. The world of flowers meets at IFTF 2025; it is a gathering worth attending.
All photos by Rob Metsers (info@robmetsers.nl) courtesy of HPP.
