Verdissimo continues to strengthen its position as a global leader in preserved nature by reaching a new milestone in sustainability and operational quality. After years of certified cultivation under the Florverde Sustainable Flowers standard, the company has now extended its certification scope to include post-harvest processes at its production plant in Colombia. This achievement marks a significant step forward in ensuring full traceability and sustainability across the entire value chain.
Verdissimo – Expanding Certification Beyond Cultivation
Traditionally, Florverde certification has focused on sustainable farming practices. Verdissimo has long been committed to these principles, ensuring the responsible cultivation of its natural raw materials. With this latest certification, granted by NaturaCert under the Florverde Sustainable Flowers, Verdissimo now covers not only its farms but also its post-harvest processes.
This means that sustainability is no longer limited to the origin of the flower; it extends through transformation, preservation, and final product preparation.
What This Means for the Market
This expanded certification has several direct implications for customers, partners, and the broader industry:
- End-to-End Sustainability – Clients can now rely on a fully certified process (from cultivation to final product), ensuring consistency with the highest environmental and social standards.
- Greater Transparency and Trust – The ability to include the Florverde certification seal on most packaging enhances transparency and reinforces confidence in Verdissimo’s processes.
- Alignment with International Standards – The certification supports compliance with FSI (Floriculture Sustainability Initiative), a key requirement for many European retailers and partners.
- A New Industry Benchmark – Verdissimo is one of the very few preserved brands globally to achieve this level of certification depth, setting a new standard for the preserved nature industry.
A Strategic Advantage for Partners
For wholesalers, florists, designers, and retailers, this milestone translates into tangible value:
- Easier alignment with sustainability requirements
- Stronger positioning in environmentally conscious markets
- Access to certified products that meet international expectations
- Enhanced brand credibility when communicating with end consumers
Why Florverde Supports FSI
Across the floriculture supply chain, the Floriculture Sustainability Initiative (FSI) Basket of Standards has become a widely used reference for responsible sourcing. Florverde Sustainable Flowers is listed in the FSI Basket of Standards and has been independently benchmarked for its GAP, Environmental, and Social scopes. CGF’s SSCI has granted FSF SSCI Recognition for Primary Production social compliance (according to public records), thereby strengthening the scheme's credibility and facilitating buyer due diligence. European buyers gain procurement efficiency and traceability.
This achievement is part of a broader commitment to innovation, sustainability, and excellence. Verdissimo continues to invest in:
- Advanced preservation technologies
- Responsible sourcing and production
- Sustainable certifications and compliance frameworks
By integrating sustainability into every stage of its operations, the company reinforces its role as a trusted partner and industry leader. With the expansion of its Florverde certification to include post-harvest processes, they set a new benchmark in the preserved nature sector. This milestone reflects a clear vision – to combine natural beauty, technological innovation, and responsible practices into products that meet the highest standards of quality and sustainability.
For partners and clients worldwide, it represents not only a certification but a guarantee of trust, transparency, and long-term value.
Photos courtesy of Verdissimo.
