Fiore is a member of Decorum. Like all other members, this grower is carefully selected with one aim: to grow flowers of the highest quality under the brand name of Decorum.
Fiore is a well-known name in the anthurium world. Fiore is the Italian word for flower. Italy is famous for passion, design, and vibrant colors, facets that also apply to the anthuriums of Fiore. And it’s not just those last properties that are characteristic, anthuriums are still the cut flowers with the longest vase life! At three locations in Berkel en Rodenrijs, Bleiswijk and Honselersdijk, Dick Oosthoek, Jeroen Ammerlaan, and John van Koppen produce around 5 million stems each year.
Fiore cultivates 14 varieties of anthuriums, 4 of which are exclusive to the company. Characteristics of Fiore is the attention they pay to the various sortings, which are done by hand and must always be correct! Fiore makes every effort to cultivate as sustainably as possible in its modern nurseries and to deliver not only beautiful but also responsible anthuriums. The entrepreneurs of Fiore provide the top quality anthuriums every day with the compliments of Decorum.