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Real Nature in an Exponential World | AI, Technology and the Value of Living Systems

In an era defined by artificial intelligence and exponential technology, the importance of living systems is not diminishing but rising.

By: ARNOLD WITTKAMP | 20-02-2026 | 4 min read
Voices of the Industry Sustainability
The Value of Real Nature Becomes More Essential

We are living in an age of exponential acceleration. Artificial intelligence writes, designs, predicts, and increasingly decides. Platforms replace institutions. Data flows faster than ever before. The logic of technology is scale, speed, and efficiency. At the same time, something else is happening. The more digital our lives become, the stronger the human need for what is real, tangible, and biological. Not as nostalgia. As a necessity.

This is not a battle between technology and nature. It is a question of balance.

Technology Evolves. Nature Sustains.

Futurists like Christian Kromme describe technological development as an evolutionary process. Digital systems increasingly resemble biological ones. Networks self-organize. Algorithms learn. Data behaves like DNA. Platforms decentralize. I wrote earlier that AI will lead us back to nature. Not because technology slows down, but because acceleration creates counterforces. When everything becomes digital, the physical becomes scarce. And scarcity creates value.

 

Christian Kromme
Christian Kromme

 

Technology, in that sense, becomes nature-like. But there is an essential distinction. Biological systems do not simulate life. They create it. Soil produces food. Plants regulate the climate. Trees generate oxygen. Flowers influence emotion and perception in ways no interface can replicate.

Technology organizes information. Nature sustains existence.

The Renaissance of the Tangible

As artificial intelligence becomes embedded in daily life, we will not become less human. We will seek deeper human anchors. Physical experience will gain value. Authenticity will become strategic capital.

I also explored this dynamic in When AI Makes Everything Look Real, Then People Start Looking for What Is. When synthetic images, voices, and texts become indistinguishable from reality, people begin searching for proof of what is truly alive.

We already see early signals:

This is not a coincidence. It is a counterbalance.

 

Urban Forest at Hôtel de Ville Paris
Urban Forest at Hôtel de Ville Paris

 

Platforms Need Roots

Digital platforms scale globally. They connect buyers and sellers, growers and florists, data and demand. They reduce friction and increase visibility. But platforms without grounding become abstract. Markets without a story become transactional. Data without context becomes noise.

In Media Narratives and the Need for Real Dialogue, I argued that transparency and honest storytelling are no longer optional. In a digital world, trust must be earned through clarity and connection to real practice. The future does not belong to technology alone. It belongs to systems where digital infrastructure supports biological reality.

In floriculture, agriculture, and urban development, this means:

Real Nature as Strategic Infrastructure

Green space is not decoration. It is infrastructure. Plants are not lifestyle accessories. They are contributors to climate resilience, mental well-being, and economic vitality. In a world shaped by algorithms, biological systems provide stability. They operate within ecological limits. They demand long-term thinking. They remind us that not everything accelerates exponentially.

The fact that flowers are temporary is not a weakness. It has a meaning. As I wrote in The Fact That Flowers Die Is the Very Reason They Have Meaning, mortality creates value. Biological truth creates depth. No digital simulation can replace that.

 

Clip from Neil deGrasse Tyson's appearance in 'The Diary of a CEO'

Beyond Either Or

The choice is not between digital acceleration and biological grounding. The real opportunity is integration. Artificial intelligence can optimize logistics. It can improve forecasting. It can strengthen global trade networks. But it cannot replace soil. It cannot replicate scent. It cannot produce oxygen.

The more advanced our technology becomes, the more valuable real, living nature becomes. That is not resistance to progress. It is recognition of interdependence.

A Balanced Voice in an Exponential World

We need leaders who understand both sides. Who recognize technological inevitability and biological reality. Who see platforms as tools, not ends. Who defends authenticity without rejecting innovation.

In floriculture and beyond, this balanced position offers a clear direction:

The future will not be less technological. But it must remain deeply human. And humanity, ultimately, is rooted in nature.

No flowers, no future.

FAQ

Who is Christian Kromme?

Christian Kromme is a Dutch futurist and keynote speaker known for his book Humanification. He argues that technological systems evolve according to patterns found in nature. His work focuses on artificial intelligence, decentralization, exponential growth and how organizations must adapt to survive technological disruption.

What does 'Humanification' mean?

'Humanification' describes the idea that technology becomes increasingly intuitive, adaptive, and human-centered over time. According to Christian Kromme, digital systems evolve in stages similar to biological organisms, moving toward greater autonomy and self-organization

Does artificial intelligence reduce the importance of nature?

No. While AI increases efficiency and digital capability, it also increases the value of physical and biological systems. As more experiences become virtual, people place greater importance on authenticity, sensory experience, and real living environments.

How can technology and nature coexist in a sustainable economy?

Technology can improve transparency, logistics, and data-driven decision-making, while biological systems provide ecological stability and human well-being. A sustainable economy integrates digital infrastructure with regenerative agricultural and environmental practices.

Why is real nature becoming more valuable in a digital world?

As synthetic content and AI-generated experiences become more common, authenticity becomes scarce. Living systems such as plants, soil, and green spaces provide tangible, measurable, and emotional benefits that cannot be replicated digitally. This scarcity increases their strategic and societal value

Arnold Wittkamp profile picture
Arnold Wittkamp

I work at the intersection of nature, business, and society. After more than thirty-five years in floriculture — from running a florist shop to importing flowers and plants and leading international marketing campaigns — I’ve learned how powerful the horticultural world can be when it speaks with clarity, confidence, and a sense of responsibility.

Today, as CEO of Thursd, I lead a global platform that connects growers, breeders, exporters, designers, and consumers through data, storytelling, and sector knowledge. Thursd has grown into a digital infrastructure that shapes how millions of people engage with flowers and plants. Alongside this work, I host the Goede Bloemen & Goede Planten podcast, where I explore the emotional, ecological, and economic value of the flower industry with leaders across the sector.

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