Two Floral Artpieces With Decorum

With over 1,600 plants available from Decorum Plants & Flowers, there are countless favorites to choose from. As a grower, trader, florist, or consumer, you love to stay inspired. The choice is much easier thanks to these inspired art pieces made by floral artists: Joseph Massie and Christian Ulrich. Let's take a look at five must-haves for this time of the year.

Joseph Massie’s White Beauty With Curcuma

Sometimes less is more, and the results can be surprising. The beauty of white Curcuma is beautifully showcased in this piece by Joseph Massie. It demonstrates that redundancy is a powerful force in design. In the white centerpiece, Joseph crafted an inspirational piece in an organic form, suitable for various occasions such as weddings, receptions, and parties.

White Curcuma by Villa Curcuma design by Joseph Massie — *White Curcuma design by Joseph Massie*

The white Curcuma is grown by Villa Curcuma. They are the only growers in the Netherlands specializing in Curcuma cut flowers. They focus on high-quality, biologically-grown flowers with a long vase life. Their greenhouse mimics a tropical climate to suit the flower's Thai origin, requiring warm transportation at 15°C or higher. They harvest flowers ranging from 55 to 75 cm in length, with seven varieties available from week 1 to week 40, in collaboration with Decorum.

A Warm Indian Summer With Christian Ulrich

In the flowering art piece, Christian created a fresh combination of flowers in various colors, lengths, and textures. All the flowers chosen stand out and also form a harmonious composition. Let's zoom in on these well-chosen pieces.

Christian Ulrich design with Decorum products — *Christian Ulrich's design with Decorum products*

A Flowering Prosecco

Oudijk Gerbera is specialised in growing top-quality mini Gerberas. They offer over fifty Germini varieties, supplying them fresh daily through special mixtures tailored to each season. The large-flowered Gerbera is grown by Villa Gerbera. They are known for their unique flower shape. Two of these varieties are the spider-like variety, Spider, and the stuffed variety, Power Ball®.

Gerbera Prosecco from Oudijk Gerbera — *Gerbera Prosecco from @Oudijk Gerbera*

The White Beauty Under the Chrysanthemums

The Chrysanthemum Kennedy brightens up any bouquet and remains fresh for a sustained period. This white Chrysanthemum is grown by Janity Flowers. Each year, the company produces 13.5 million spray Chrysanthemums of one specific variety to maintain the highest level of quality.

Chrysanthemum Kennedy by Janity Flowers — *Chrysanthemum Kennedy by @Janity Flowers*

Phalaenopsis - Elegant and Stylish

The Phalaenopsis are grown by Decorum growers: Bernhard Planten and Duijn-Hove. These flowers come in purple, pink, salmon, white, and yellow, featuring striped or speckled blooms. Both growers specialise in their own varieties, dimensions, and colours.

The Passion and Craftsmanship Behind Decorum

What makes these plants truly special is the grower's expertise behind Decorum. Their passion for premium quality, sustainability, and innovation translates into plants that are not only beautiful but also tell a story. As a florist, you hold the power to surprise and inspire your clients with living artworks that set the mood and create lasting memories.

Let yourself be inspired by the beauty of Decorum’s offerings and craft floral arrangements that will delight the senses and leave a lasting impression.

FAQ

What is Decorum?

Decorum is the premium brand of over fifty Dutch growers. All are family-owned businesses, many of which are third or fourth generation. These growers work together to create a strong brand that stands for quality, innovation, and sustainability.

When is a product labeled as Decorum?

Each grower has a list of requirements that a product must meet to be delivered in Decorum packaging. This includes criteria such as the minimum number of flower buds, size, minimum weight of the flower, diameter of the flower, size of the flower or plant, and ripeness. Each company designs its quality process differently, depending on the specific product being cultivated by the grower. Some use scales, others use cameras, while some growers select everything by hand or use a combination thereof. Finally, and critically important, Decorum utilizes independent external quality controllers who verify in the supply chain that all Decorum flowers and plants meet the required quality standards. This confirms and strengthens the commitment to quality.

Who is Joseph Massie?

Joseph Massie is a British floral artist, educator, and designer — often called 'the floral artist of his generation'.

He started working with flowers when he was a teenager in Liverpool, building his skills through competitions, winning many awards, including five consecutive RHS Chelsea Flower Show gold medals.

Alongside his design work, he runs educational programs (online & in-person), writes, podcasts, and shares his approach to floral art and craftsmanship.

Joe Massie face Decorum designer — Joseph Massie. Photo by *Joseph Massie.*

Who is Christian Ulrich?

Christian Ulrich is a Swiss floral designer from Zug, best known for blending modern minimalism with natural, sustainable design.

He grew up on a farm, trained as a florist, and has worked in Zürich overseeing studio work, production, and events. He has represented Switzerland in the 2025 World Cup Floral Art and is also active in floral education.