This November 4-6, just like in previous years, Kenya grower Sian Flowers makes its way to Expo Greater Amsterdam in Vijfhuizen for the International Floriculture Trade Fair (IFTF). As the floral world converges for this event, this grower brings their expertise alongside a vast collection showcasing what they represent in terms of flower production.
With a reputation as one of Kenya's leading flower producers, a production that spans four farms in the country, and an output of some of the best-seen flower varieties, Sian’s booth D3.02 at the IFTF is definitely one you would want to visit; if just to sample their flowers, and get a personalized feel of what Kenyan floriculture does best. Here’s why.
Perfect Varieties From Kenyan Soils at Sian’s Booth D3.02
For over two decades, Sian Flowers has been creating one of Kenya's most inspiring and fascinating floriculture success stories. Started as a family project, Sian has grown into Kenya's largest grower of spray roses, managing an impressive 70+ hectares across four strategically located farms.
The grower’s production facilities span from Maasai Flowers in Kenya’s Kitengela area to Agriflora Kenya Ltd in Njoro (Nakuru) and Equator Flowers Kenya Ltd and Sololo Agriculture Ltd, both in Eldoret's high-altitude locations. Each location features a unique set of characteristics that add to its diverse portfolio. At altitudes exceeding 2,000 meters, these farms harness Kenya's equatorial conditions to produce the varieties that markets love.
Such is backed by their relationship with the right breeders and often means getting involved early in comprehensive variety selection and commercial development, which suits prevailing market trends. This means access to varieties that show the present market preference, and not just what worked years ago.
Essentially, Sian Flowers is now a name that buyers trust, not just for a carefully curated selection, but for what they practically grow right at the farms, every other day. At their booth during the IFTF, premium roses, standard roses, spray roses, and an expanding summer flower collection from all their farms will be on showcase in one place.
Sian's selection includes premium and standard varieties in an assortment that features Rose Albatros, Rose Ever Red, Rose Adalonia, Rose Confidential, Rose Athena, Rose Celestia, Rose Eternity, Rose Marosa, Rose Red Bentley and Rose Wham among many others—each chosen for specific characteristics that mean reliable performance from farm to the consumer.
Perfect Flowers for Packed-At-Source Bouquets
Alongside these, Sian has spray rose production with more than 50 varieties in cultivation, making the grower a serious player in the spray rose market. Their membership in the World of Spray Roses alliance shows this.
The spray rose and garden spray rose lineup includes Spray Rose Azore, Spray Rose Destini, Spray Rose Elisana, Spray Rose Impressionist, Spray Rose In Love, Spray Rose Princess Peach, Spray Rose Sancerre, Spray Rose Gentle Trendsetter, Spray Rose Golden Blossoms, Spray Rose Sweet Blossoms, Spray Rose Lady of the Dawn, Spray Rose Smooth Blossoms, Spray Rose Amazing Magic, among many others. All their varieties are unique in themselves. Each has something different. Be it an unusual color, exceptional vase life, or garden shape that designers increasingly seek.
Worth noting are some of their unique varieties, including Gelato, a pink-cream bicolor known for its soft pink interior that opens to resemble exactly what its name suggests. There is also the pink-colored Garden Roses Hawi, Spray Rose Constellation, and others, which possess unique looks. These varieties are already creating considerable interest, especially for their garden-shaped appearance and commercial viability. You, therefore, need a particular variety of this kind; Sian most probably already has it!
Sian's decision to expand and incorporate summer flowers into their catalogue also shows how they pay attention to the dynamic floral market. Several years ago, they realized that customers wanted more variety, particularly for mixed bouquets and contemporary arrangements. Their summer flower collection, grown at Sololo Agriculture Ltd, now includes tens of varieties that complement their rose offerings.
Looking at it, their diversification makes practical sense. Modern buyers appreciate being able to source different flower types from a single, reliable producer. It also provides an incentive for ready-made packed-at-source bouquets. Sian’s summer flower selection includes both traditional varieties and tinted options. The grower has Alstroemeria, Carnation, Delphinium, Eryngium, Eucalyptus, Gravellea, Gypsophila, Hypericum, Limonium, Protea and Anigozanthos. Remember, they all come in different varieties, so the collection is really vast.
What Sustainability Actually Means to Sian
Yes, sustainability is a big issue in today’s floriculture world. Sian knows this, which explains why the grower employs hydroponic irrigation, biological pest control, water recycling, and clean energy initiatives including solarization and forays in sea freight logistics. Their Fairtrade Certification also shows their attention to staff welfare and active participation in community social responsibility programs, including tree planting.
These practices matter because they are a representation of where the flower industry needs to move, given that the modern buyer increasingly wants to know that their flowers support both environmental sustainability and fair treatment of workers.
Make Booth D3.02 a Priority Stop at the IFTF 2025
The 2025 IFTF brings together hundreds of exhibitors across three days. With that much ground to cover, strategic planning is essential. Even so, Sian’s booth D3.02 deserves an allocation in your must-visit list.
Their team, which includes knowledgeable representatives alongside their Directors Chris Kulei and Peter Cheserem and members of the marketing team, will be there throughout the IFTF 2025 days, ready to address any of your needs and wants, discuss in-depth their varieties’ specifics, and answer any other details you would want.
This International Floricultural Trade Fair presents an opportune chance to examine Sian’s varieties up close, understand what makes their flowers tick all the right boxes, and have substantive conversations with people who know these flowers intimately. So make a date with them as the global flower industry converges in Vijfhuizen this November.
Feature and header Photos by Rob Metsers, courtesy of HPP.
