Thursd Is the Global Floral Industry Magazine & Platform

Why Do Some Cultures Avoid Certain Flowers?

Flowers carry more than just their beauty, color and scent. In many places, a bouquet is also a message about grief, luck, romance, or social respect. So, the wrong flower can say the wrong thing.

Why Do Flowers Close at Night?

Understand plant rhythms, pollination timing, and how petals respond to light, temperature, and environmental changes daily.

Colombian Rose Growers Are Under Pressure, but They Are Not Standing Still

A candid interview with Mauricio Danies of rose grower Milagro de las Flores and the reassuring response from breeder De Ruiter.

What's New 'Round the Clock?

This is the latest clock supply information for week 21.

American Grown Flowers and What They Are All About

"Imagine the difference we could make if more flowers and foliage sold in the U.S. were homegrown – and that’s the future we’re working toward."

What's New 'Round the Clock?

This is the latest clock supply information for week 20.

Bringing in Plants to ‘Support’ Students Sitting the Dutch National Final Exams

Through the initiative by the Plants & Flowers Foundation Holland (PFFH) and other sector partners, the students get extra support, as the positive impact of plants and flowers on well-being and performance is brought to attention.

Thursd Shop Is Coming – Direct Sourcing for European Florists

Thursd Shop connects quality-focused florists across Europe directly with verified flower growers. Origin transparency, fresher product, and a sourcing story your customers will actually remember.

10 Questions to Anamarija Ballian, Operations Manager at Florensis Ethiopia

10 Questions to Joe Don Zetzsche, Top Floral Industry Consultant

Creating Uniquely Memorable Weddings All With Greens

Chrysal and Jardines de la Cuesta's Best Tips to Optimize Hydrangea Quality and Vase Life

Arctic White® Roses by De Ruiter Colombia – A New Performance Standard and Proflora Winner

The Beauty and Joy of Picking Your Own Flowers

Rosaprima Introduces Three New Rose Varieties to Support Seasonal Demand

The Hidden Craft Behind Every Stem of Asparagus Foliage

Enter the Flowerverse With Ball SB Varieties

Developed around carefully selected varieties by the renowned breeder, the new [Flowerverse] brand shows how flowers can go beyond arrangements and transform into immersive experiences.

BROKEN... When Floral Design Moves Beyond Decoration – Team Romania at Floralien Ghent 2026

This powerful installation explores fracture, tension, and connection: floral design can engage with uncertaintay without resolving it.

J Schwanke Is Still Getting People to Buy Flowers

I had J on Flowers and Cents recently, and honestly, it felt less like an interview and more like catching up with an old friend from the flower family.

Linking Biodiversity Conservation With Floriculture Sustainability

Conserving the biodiversity is not just an adjunct to effective flower cultivation, but the very basis upon which a sustainable flower production thrives.

The Best Gemini Flower as per the Zodiac Sign

Memorial Day and the Role of Flowers in Honoring the Fallen Heroes

Sicily's Streets Get Filled With Gorgeous Flowers for the Infiorata Festival

International Day of Plant Health Recognizes the Vital Role of Plants in Sustaining Life

Companion Planting With Flowers – How Can You Effectively Achieve It?

It involves strategically placing different plant species side by side so they offer mutual benefits, where one plant's strengths compensate for another's weaknesses.

Koppe Begonia Strengthens Its Roots in Portugal

Elevating Begonia propagation with innovation and sustainability.

Giving Your Garden a Wild Look and Beautiful Soul With Flowers

This style has grown enormously in popularity, partly because it supports pollinators and local ecosystems much better than a traditional bedding scheme, and partly because it simply looks more beautiful than formal gardens.

15 Flowering Vines That Will Look Great Added to Your Garden

Add some color and height to your landscape to increase your outdoor's ornamental appeal.

Born Free on the World Stage

The collaboration between Nicu Bocancea, Peter van Delft, and Julia Rose demonstrated how a single rose, born from innovation at De Ruiter, inspires worldwide.

Myrtle et Olive Adds an Artisanal Touch in Luxury Designs With David Austin’s New Roses

"I’ve worked with their roses from the very beginning of my floral journey. For Rose Enid™ and Rose Phoebe™, it was love at first sight, but in two entirely different ways."

More Than Just Flowers - Experience Kenya’s Other Natural Marvels

Through floral safaris, take a trip that unveils the hidden treasures of this country's rugged and exotic landscapes.

Kenya’s Eco-Tourism Lets You Reconnect With Nature Through Conserving It

A great way to experience the beauty of Kenya while also helping to ensure future generations can also enjoy it.

Maurits Keppel’s Scoops - Aromatic Anethum Refines the Charm of Artisanal Floral Designs

It, in addition, possesses many unique qualities that extend beyond its aesthetic appeal.

It's a Perfect Season for Alliums!

The weather this year has been outstanding, so the quality at All I Am grower Sjaak van Berkel is top-notch.

The Magic of Peonies

Marty Star from My Peony Society tells a story of love, craftsmanship, and perfection.

Florist Special With Valentin Candia Mahn

"I said "bloem" ("flower" in Dutch) before anything else. It’s always been a part of who I am."

Your Guide to Peonies: How to Make the Most of This Summer’s Beauty

Check out how Chrysal helps everyone, from grower to florist to consumer, to take care of peonies like a pro.

Revolution® - The Bright Red Hope From Kenya

This new rose is a promising variety for De Ruiter. In Kenya it's giving very good results, production is great and the color is stunning!

What's New 'Round the Clock?

This is the latest clock supply information for week 22.

What Are the Fleuroselect Gold Medals?

Learn everything about Europe’s ultimate breeding accolade in pot & bedding plants.

The Summer Wedding Flower Edit - 5 Palettes by Alexandra Farms You'll Love

Color decisions shape everything – from the flowers on the table to the atmosphere guests walk into. These 5 palettes are a must for this season.

10 Questions to Tyler Francis, the C.E.O of Francis Roses

"The truth is, roses take time. They require patience, so does building anything that lasts. And when it feels heavy, I remind myself, pressure is a privilege."

A Wedding Season Campaign Rooted in Sunrite Farm's 38-Year Legacy

From early wedding sketches and ideas, to the final send-off, one detail stays constant: the roses.

Alstroemeria Flower Meaning, Significance, and Nuances as a Friendship Symbol

With a spectrum of chromatic variations, these flowers offer an elaborate palette of symbolisms, each shade with its significance.

How Does Dianthus Breeding Work? From the Breeder’s Lab to the Growers

Breeding of these flowers is a long, controlled process that turns selected parent plants into new cut flower varieties for the market, then into stems that growers can produce at scale and buyers can use in design and retail.

Who Are the Leading Phalaenopsis Breeders Globally?

The leading Phalaenopsis breeders globally include companies such as Anthura, alongside several other established breeders known for innovation, large-scale production, and strong international market presence.

Peonies: Everything You Want to Know About Peony Plants for Your Garden

Spring welcomes the arrival of this abundant flower.

How Does Rose Breeding Work? The Long Process of Creating New Varieties

Behind every famous variety are thousands of "maybes," countless hours in the greenhouse, and breeders with both sharp eyes and patient hearts.